Most people who market products online know what pay per click advertising is... You simply have a text ad, and whenever someone searches your chosen keywords in the search engines, your ad will appear and you will be charged each time someone clicks on your ad.
In my opinion, this was once one of the best forms of advertising but it has gotten way out of control... There's just too much competition, even if you're better than all of your competitors it still may not be worth it; why? Because no matter how hard you try you're not going to be able to make a good return on investment... Now, this isn't true for all markets, so don't start cursing me out just yet.
Sure ppc can work but if you're in a very competitive market then it's probably not the best thing to do unless you're very experienced with it... You see, pay per click is now so crowded that $1 clicks are no longer looked at as expensive... Just look around, in more seriously competitive niche markets like insurance and web hosting you have cost per click up around $20 or more!
Some people will tell you to just use smaller pay per click companies so that your cost per click will be much less. While this is true, the reason why it is so cheap is because most people realize that it's not worth it anyways, so they don't even bother. You'll get cheaper clicks, but the visitors won't be as targeted.
The main point I'm trying to get across is, pay per click can still be very useful, but you need to be mindful of your niche and keyword competition.
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